Tesla Scraps Rear-Drive Cybertruck, Likely Due to Low Demand

The rear-wheel-drive Cybertruck was initially launched in April 2025 as the base model in Tesla's futuristic truck lineup. Priced at $72,235, it was positioned as a more affordable option compared to its all-wheel-drive counterpart, which costs $10,000 more. Despite this price advantage, the rear-drive version was stripped of several features, such as the front motor, a tonneau cover, active air suspension, and power outlets for the truck bed. Additionally, it came with downgraded headlights and fewer interior features, making it a less enticing option for buyers who prioritize functionality and performance.

According to various reports, sluggish sales figures are the primary reason for Tesla's decision to pull the plug on the rear-wheel-drive Cybertruck. Despite initial excitement and over one million reservations, the reality of the Cybertruck's market performance has been underwhelming. Tesla aimed to produce between 250,000 and 500,000 units annually, yet the sales figures tell a different story. In 2024, only about 24,000 units were sold, and the first half of 2025 saw around 15,000 units sold. This stark contrast between expectations and reality suggests that consumer demand did not meet Tesla's ambitious plans.

With the removal of the rear-drive model, the entry point for purchasing a Cybertruck has shifted to the dual-motor all-wheel-drive version, priced at $82,235. This model, along with the more expensive $117,235 tri-motor Cyberbeast, now defines the Cybertruck lineup. The all-wheel-drive version offers enhanced features and capabilities, likely making it a more appealing option for consumers who are willing to pay a premium for additional performance and utility. The strategic shift suggests Tesla is realigning its offerings to better cater to consumer preferences and market demands.

Tesla's decision to realign its Cybertruck offerings may reflect broader trends in the automotive industry, where consumer preferences are increasingly leaning towards vehicles that combine advanced technology with performance and practicality. As the electric vehicle market continues to evolve, Tesla's ability to adapt its strategy will be crucial in maintaining its competitive edge. The cancellation of the rear-wheel-drive Cybertruck could be seen as a strategic move to streamline production and focus on models that promise higher profitability and meet customer expectations more effectively.