Subaru to Unveil Exciting STI Concepts at Japan Mobility Show 2025

Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.
Subaru fans and automotive enthusiasts are eagerly anticipating the Japan Mobility Show 2025, where Subaru will unveil two brand-new STI concept cars. This announcement has sparked excitement about the potential revival of the iconic STI line, promising innovations in design and performance.
Subaru has long been synonymous with performance and rally-inspired vehicles, and the upcoming Japan Mobility Show is set to underscore this reputation. Scheduled for October 31, 2025, the show will feature Subaru's latest STI concepts, highlighting the brand's commitment to innovation and performance. The Subaru exhibit will be divided into two distinct zones: the Performance Scene and the Adventure Scene. The STI concepts will be the focal point of the Performance Scene, where the brand aims to showcase its future direction in high-performance automotive engineering.
The Performance-E STI concept is particularly intriguing as it hints at the next generation of Subaru's performance cars. This concept is expected to introduce a sharp, aggressive design language, featuring sleek headlamps and the classic World Rally Blue paint with gold accents—a nod to Subaru's rally heritage. The Performance-E signifies Subaru's exploration into more futuristic and eco-friendly performance vehicles, potentially incorporating advanced hybrid technology to balance power with environmental considerations.
In contrast, the Performance-B STI concept retains traditional elements that have made Subaru a favorite among performance car enthusiasts. This concept is built around a horizontally-opposed internal combustion engine and symmetrical all-wheel drive, promising the kind of driving dynamics that Subaru is known for. The teaser images reveal a hatchback design with sharp lines, wide fenders, and a distinctive grille accented in red, indicating a blend of classic styling with modern enhancements.
The unveiling of these concepts could signal a significant step forward for Subaru in terms of both design and technology. As the automotive industry shifts towards sustainability, Subaru's commitment to retaining its performance roots while adapting to new technological advancements is noteworthy. These concepts not only cater to the traditional STI enthusiasts but also aim to attract a new generation of drivers who value both performance and environmental consciousness. The Japan Mobility Show 2025 promises to be an exciting event for Subaru, potentially setting the stage for future production models that could redefine the brand's legacy.

About Priya Nair
Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.