Over 1.5 Million Sold: BYD Song Plus Rumored to End Production in China, Company Responds

The BYD Song Plus, known internationally as the Sealion 6, has been a formidable player in the electric vehicle (EV) sector since its launch in 2021. Its popularity is underscored by its impressive sales figures, contributing significantly to BYD's Ocean Network lineup, which has amassed a cumulative 4.85 million units in sales as of May 2025. Despite its success, industry insiders are abuzz with speculation that the Song Plus will be phased out of production in China, a move hinted at in leaked documents referring to 'material clearance.' This has led to widespread conjecture about the future of the model both domestically and globally.

BYD's official response to these rumors suggests a standard product transition. The newer Sealion 06, launched in July 2025, is poised to take over the mantle, offering both plug-in hybrid (DM-i) and fully electric versions. This model is slightly larger than the Song Plus and features advanced technology, including a 15.6-inch touchscreen and BYD’s DiLink 100 infotainment system. The hybrid version boasts a formidable range, pairing a 1.5-liter engine with a 160 kW electric motor, while the EV version operates on an 800V platform, supporting rapid charging capabilities. With pricing set between 139,800 and 163,800 yuan, the Sealion 06 is positioned as a competitive successor.

The decision to replace the Song Plus with the Sealion 06 aligns with BYD's overarching strategy to differentiate its 'Dynasty' and 'Ocean' lineups. The company is keen on maintaining a dual-brand structure that separates models by these distinct themes. While the Song Plus may exit the Chinese market, it remains a leading export, with 166,699 units shipped abroad between January and August 2025. The international demand for the model underscores its global appeal, though BYD has yet to clarify the status of the Sealion 6 in overseas markets.

Industry experts view this transition as indicative of the rapidly evolving landscape of the EV market, where technological advancements and consumer preferences drive change at a brisk pace. The replacement of the Song Plus with the Sealion 06 reflects BYD's commitment to innovation and adaptation. It also highlights the competitive pressures within the industry, as manufacturers strive to offer cutting-edge technology and enhanced performance in their vehicles.

Looking ahead, the implications of BYD's strategic shift could be far-reaching. As the company continues to innovate and expand internationally, the success of the Sealion 06 will be closely watched. Additionally, the broader market will observe whether BYD's approach can sustain its momentum and capture the imaginations of consumers globally. As the automotive industry continues its pivot towards electric vehicles, BYD's maneuvers will likely serve as a benchmark for other manufacturers navigating similar transitions.