MG4 Compact EV Secures 26,000 Orders as Demand Surges in China

In a striking development for the electric vehicle market, MG has announced that its newly launched MG4 electric vehicle has secured over 26,000 orders within just 15 days of its debut in China. This surge in demand has prompted the company to implement a three-shift production schedule to meet the unexpected popularity, while maintaining a focus on product quality.

The MG4 electric vehicle, launched at the Chengdu Auto Show in late August 2025, has rapidly become a hot commodity in China's burgeoning electric vehicle market. Despite the company's initial production estimates for 15,000 units per month, the demand has more than exceeded expectations. In response, SAIC Passenger Vehicle, MG's parent company, has adopted a three-shift production model to augment output. This strategic move underscores the company's commitment to not only ramp up production but also to uphold high-quality standards amidst the production scale-up. Such an approach is critical in sustaining consumer trust and interest in the brand, especially in a market where quality can make or break a product's success.

To further ease the concerns of its burgeoning customer base, MG has introduced a 'Peace-of-mind delivery commitment.' This policy assures customers that if their vehicle is not delivered within 39 days of the final order confirmation, they will receive a compensation of 50 yuan (approximately 7 USD) for each additional delayed day, up to a maximum of 2,000 yuan (approximately 280 USD). Deliveries will be prioritized based on order confirmations to ensure fairness across all orders. This initiative not only highlights MG's dedication to customer satisfaction but also serves as a strategic measure to mitigate potential backlash from delivery delays—a common issue in the automotive industry.

The MG4's appeal lies in its competitive pricing and advanced features. With five trims available, the vehicle is priced between 65,800 yuan (approximately 9,140 USD) and 99,800 yuan (approximately 13,860 USD) after subsidies. Built on SAIC's E3 pure electric platform, the MG4 is a compact hatchback equipped with a six-in-one integrated electric motor that delivers a maximum output of 120 kW and a top speed of 160 km/h. Battery options include a 42.8 kWh LFP pack and a larger 53.9 kWh version, offering CLTC-rated ranges of 437 km and 530 km, respectively. Both models support fast charging, enabling a 30% to 80% charge in approximately 20 minutes, making them practical for both city and long-distance travel.

In the competitive landscape of China's compact EV segment, the MG4 faces off against models like the SAIC Volkswagen ID.3 and the Baojun Cloud. However, MG's offering of a semi-solid-state battery in the top trim, known as the Anxin Edition, adds a unique selling point. This advanced battery technology promises enhanced safety and energy density, positioning the MG4 as a forward-thinking player in the market. The vehicle's interior is also a standout, featuring the MG x Oppo Smart Connectivity system with options for a 10.25-inch, 12.8-inch, or 15.6-inch central infotainment screen. High-end trims are powered by a Qualcomm Snapdragon 8155 chip and Horizon Journey J6e platform, enabling sophisticated features like high-speed NOA, lane-keeping, and automated lane changes.

The MG4's exterior design also plays a significant role in its appeal. Its sleek, aerodynamic body is accented by a new front fascia with illuminated MG branding and distinctive arrow-shaped rear lights inspired by the MG Cyberster. Available in six vibrant colors, the MG4 offers aesthetic options to suit various buyer preferences. Moreover, the choice between 16-inch wheels for entry-level models and upgraded alloys for higher trims allows for additional customization. These design elements not only enhance the vehicle's visual appeal but also reflect MG's commitment to combining style with functionality, capturing the attention of a diverse audience in the competitive EV market.

As MG continues to navigate the challenges of high demand and production scaling, the company’s approach could serve as a model for other automakers facing similar circumstances. By balancing increased production with quality assurance and customer satisfaction initiatives, MG is setting a precedent in the electric vehicle industry. The MG4's success story not only highlights the brand's strategic agility but also reflects the growing consumer appetite for innovative, affordable electric vehicles. Moving forward, MG's ability to maintain this momentum will be crucial as it seeks to expand its footprint in the global EV market.