Lucid's Upcoming Mid-Size EV Platform to Introduce Off-Road SUV

Lucid Motors, known for its luxury electric vehicles, is charting a new course with its mid-size EV platform. This platform is set to debut with a mid-size SUV, potentially named 'Earth', which will offer a base price of under $50,000. The decision to diversify into the SUV market reflects Lucid's strategic expansion into more accessible segments, aiming to capture a broader customer base. The upcoming SUV will share its platform with an off-road variant inspired by the Gravity X concept. This concept, which caught attention at Pebble Beach last month, features rugged enhancements such as all-terrain tires, a lifted ride height, and protective skid plates, setting the stage for a versatile off-road experience.

Marc Winteroff, speaking ahead of the Munich auto show, revealed that the 'Earth' SUV is on track for production by the end of next year. However, he acknowledged the financial hurdles ahead, indicating that while current funding is sufficient for initial phases, additional capital will be required to sustain operations beyond mid-next year. This financial roadmap is crucial for Lucid as it navigates the competitive EV landscape, underscoring the importance of securing investments to achieve its production goals.

Beyond the SUV and its off-road sibling, Lucid is planning a third model—a sedan aimed at rivaling the Tesla Model 3. This sedan is expected to round out Lucid's mid-size offerings by late 2028. The trio of new vehicles represents a significant expansion for Lucid, diversifying its product lineup and enhancing its market reach. Notably, production will be centered at Lucid's new AMP-2 factory in Saudi Arabia, highlighting the company's international growth strategy.

Lucid's mid-size platform is also drawing interest for potential fleet applications, including use in future Uber robotaxis. This interest follows Uber's recent $300 million investment in Lucid, indicating a strategic partnership that could extend Lucid's influence into the autonomous vehicle sector. The adaptability of Lucid's platform for commercial use underscores its versatility and potential to meet diverse market needs.

As Lucid gears up for these ambitious new projects, the automotive world watches closely. The success of Lucid's mid-size platform could redefine the company's trajectory, positioning it as a formidable player in the EV market. With production timelines set and partnerships forming, the coming years will prove pivotal for Lucid as it seeks to balance innovation with financial viability.