Hyundai's Concept Three Previews a Future Wicked-Looking EV Hatch

Covers infotainment, ADAS and software updates. Daily: Hyundai Ioniq 5. Project car: NB Miata with a homebrew CarPlay retrofit.
Hyundai has unveiled its Concept Three, a futuristic vision of an electric hatchback that combines avant-garde design with innovative technology. This concept is not just a glimpse into the future of Hyundai's EV lineup but also a testament to the automaker's commitment to pushing design boundaries while embracing sustainability.
At the Munich Auto Show, Hyundai introduced its Concept Three, a design marvel that captures attention with its vibrant hues and sleek silhouette. The vehicle's striking appearance is characterized by a combination of matte steel finish and neon yellow windows, forming what Hyundai describes as the 'Aero Hatch' silhouette. This design is a part of Hyundai's 'Art of Steel' philosophy, which seeks to blend metallic aesthetics with futuristic design elements. The concept car's exterior is a result of meticulous experimentation with paper models, a nod to traditional design techniques in an increasingly digital world. According to Nicola Danza, Hyundai's head of exterior design in Europe, this approach allowed the design team to explore creative possibilities and maintain the purity of their vision.
The Concept Three is crafted with three distinct sections that seamlessly integrate into a cohesive unit. This includes a C-pillar and shoulder that wrap around the body, and a bonnet that gracefully extends over the wheel arches. One of the most intriguing features is the diagonal line that connects the seat's interior design with the exterior lines when the front door is open. The rear-end design, whimsically dubbed 'May the Downforce Be with You', adds a playful touch to the car’s aerodynamics. These details highlight Hyundai's dedication to maintaining a balance between simplicity and innovation, ensuring the concept remains both striking and practical.
Inside, the Concept Three is as forward-thinking as its exterior. The interior is a lab of innovation where Hyundai explores unique interactions between occupants and the car. Notably, the car replaces traditional exhaust ports with speakers, allowing for an immersive audio experience that connects passengers with the outside world. The interior also features two retro-style screens near the side mirrors, which are part of a camera system that can project interactions involving 'Mr. Pix', a digital co-pilot designed to enhance the driving experience. This whimsical character, along with materials like recycled textiles and aluminum foam, underscores Hyundai’s commitment to sustainability.
While the Concept Three is a bold statement of design and technology, it also serves as a preview of Hyundai's next production model in the Ioniq range. Although Hyundai has not released specifics about the powertrain, the concept is expected to influence the upcoming Ioniq 3, anticipated to launch in Europe. Hyundai's tradition of transforming concept cars into production models is well-known, with the Ioniq 5 and Ioniq 9 tracing their origins back to the 45 and Seven concepts, respectively. This continuity in design philosophy ensures that the innovations seen in Concept Three will likely be reflected in future models.
As Hyundai continues to push the boundaries of automotive design and technology, the Concept Three stands as a beacon of what the future holds for electric vehicles. It is a testament to the brand's innovative spirit and its willingness to blend traditional design techniques with cutting-edge technology. The Concept Three not only previews the aesthetic direction of future Hyundai vehicles but also signifies a broader shift towards sustainable and intelligent automotive solutions. For enthusiasts and industry watchers alike, the anticipation surrounding Hyundai's next steps is palpable, making the Concept Three a significant milestone in the evolution of electric mobility.

About Noah Stein
Covers infotainment, ADAS and software updates. Daily: Hyundai Ioniq 5. Project car: NB Miata with a homebrew CarPlay retrofit.