Cupra Tindaya: A Bold New Concept with Batmobile-Inspired Design

Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.
The Munich auto show witnessed the unveiling of Cupra's audacious new concept, the Tindaya, which marries avant-garde aesthetics with a staunch dedication to traditional driving dynamics. The Spanish brand, known for its rebellious spirit, made a statement by rejecting autonomous technology in favor of a more engaged driving experience.
Cupra's Tindaya concept car debuted at the IAA Munich auto show, capturing attention with its distinctive design that echoes the Batmobile's iconic styling. Named after the Tindaya mountain in the Canary Islands, this concept is the largest from the brand, stretching 186 inches long. Its imposing 23-inch wheels and complex design lines defy conventional aesthetics yet maintain a cohesive look, thanks to the meticulous work of Jorge Diez, Cupra and Seat's head of design. The vehicle's matte metallic gray finish evokes the Atlantic Ocean's hues, complementing the bold exterior features.
A standout feature of the Tindaya is its central spine design, previously seen internally within Cupra's models but now making its way to the exterior. This 3-D-printed aluminum spine runs across the roof, contributing to a fastback silhouette that suggests speed and agility. The design not only enhances aerodynamics but allows the roof to open, embodying Cupra's 'free spirit' philosophy. Inside, the Tindaya boasts a futuristic 2+2 seating arrangement, crafted from sustainable materials, and features an interactive interface known as 'The Jewel.' Although the interface wasn't demonstrated at the show, it promises a seamless integration of light, sound, and digital visuals.
Cupra's rejection of self-driving technology was a key theme of their presentation. Interim CEO Markus Haupt emphasized the importance of driving passion and human connection, which the brand fears could be lost with the rise of autonomous vehicles. The slogan 'No drivers, no Cupra' was a rallying cry, highlighting the company's commitment to keeping drivers actively engaged in the driving experience.
In addition to the Tindaya, Cupra showcased four new 'Tribe' editions—special versions of the Terramar, Formentor, Leon, and Leon Sportstourer. These editions allow for personalized customization, featuring new Manganese Matte exterior color and innovations like 3-D-knitting technology for seats and bio-based paint for interior components. The special edition wheels are also made with 20% recycled materials, reflecting Cupra's commitment to sustainability.
Cupra also teased a camouflaged version of its upcoming Electric Urban Car, the Raval, which is set to launch in 2026. As the first in Cupra's electric lineup, the Raval is built on the Volkswagen Group's MEB+ platform and designed for urban environments. Its compact size and front-wheel-drive layout promise practicality and efficiency for city dwellers.
Looking ahead, Cupra is on an expansion trajectory, having sold 216,000 units by August 2025, marking a 36% increase from the previous year. With a presence in 50 countries, the brand is exploring opportunities in the Middle East, yet remains coy about entering the U.S. market. As Cupra continues to grow, it aims to become a global ambassador of Spanish automotive innovation, fueled by its unique design ethos and commitment to the driving experience.

About Priya Nair
Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.