Changan's New Deepal S07 SUV to Launch with Huawei Qiankun ADS SE on September 17

The automotive industry is buzzing with anticipation as Changan's Deepal brand prepares to launch the new S07 mid-size SUV. Pre-sales have already begun, with early estimates suggesting a competitive pricing strategy. The vehicle is expected to hit the market at a price below 145,000 yuan (approximately $20,000 USD), making it an attractive option for consumers looking for advanced technology without breaking the bank. The design of the S07 is both sleek and functional, featuring optimized wheel styles, a two-tone body, and distinct black accents on various exterior elements. With a choice of five exterior paint colors, the S07 measures 4750mm in length, 1930mm in width, and 1625mm in height, providing ample space and a comfortable driving experience.

Inside the Deepal S07, the vehicle exudes modernity and sophistication. The interior is equipped with 'Floating Light Rhythm' and 'Starlight Rhythm' ambient lighting, adding a touch of elegance. The introduction of a new 'Twilight Purple' color option for the interior trim offers a unique aesthetic. The cabin is centered around a 15.6-inch 2.5K high-definition central control screen, complemented by a 55-inch AR-HUD augmented reality system. The Qualcomm 3rd-generation digital cockpit platform powers the infotainment system, ensuring a seamless and intuitive user experience. Passengers can enjoy a luxury audio experience with a 20-speaker Dolby system, providing exceptional sound quality. These features highlight Changan's commitment to integrating luxury with technology.

A key feature of the Deepal S07 is its integration with the Huawei Qiankun ADS SE assisted driving system. This state-of-the-art suite includes High-speed Navigation Cruise Assist (NCA), Urban LCC Plus, and Intelligent Parking Assist. The NCA provides intelligent assisted driving capabilities on highways and urban expressways, offering features such as smart lane changes, obstacle avoidance, and speed adjustment. Urban LCC Plus enhances the driving experience with lane cruising assist and traffic light control. Meanwhile, the Intelligent Parking Assist supports over 160 parking scenarios, ensuring convenience and safety in varied parking situations. This advanced technology positions the S07 as a leader in the realm of smart driving solutions.

The Deepal S07 offers versatility with its choice of powertrains. Consumers can opt for either a pure electric or an extended-range electric variant. The EREV variant features a 1.5L range extender with a maximum power of 98 hp, paired with an electric motor offering up to 272 hp. This configuration delivers a pure electric range of up to 300km, with a maximum combined range of 1320km. On the other hand, the EV variant is equipped with an electric motor producing 272 hp, providing a CLTC range of 550km. These options cater to different consumer needs, whether prioritizing extended range or pure electric performance.

Changan's strategic pricing and feature-rich offerings are aimed at securing a competitive edge in the burgeoning electric vehicle market in China. The Deepal S07's launch coincides with a period of heightened interest in EVs, driven by government incentives and growing environmental awareness among consumers. By integrating advanced driving systems and offering a blend of luxury and practicality, Changan is positioning itself as a major player in the EV landscape. The success of the S07 could set a new benchmark for mid-size SUVs in the market, influencing future models and consumer expectations.

As the launch date approaches, all eyes will be on Changan to see how the market responds to the Deepal S07. With its innovative features and attractive pricing, the S07 has the potential to disrupt the mid-size SUV market, appealing to both tech-savvy consumers and those new to electric vehicles. The success of this launch could signal a significant shift in the automotive industry, as more manufacturers may follow Changan's lead in integrating advanced technology and affordability. The Deepal S07 not only marks an evolution for Changan but also represents a broader trend towards smarter, more efficient, and environmentally friendly vehicles.