Audi's Electric TT Successor Could Have a Virtual Gearbox

The anticipated electric sports car from Audi, internally referred to as the Concept C, represents a bold vision for the future of the brand's performance vehicles. Audi's CEO, Gernot Döllner, during an interview with Top Gear, revealed that this concept is about 90% accurate to what the production model will look like. With a design that sits between the retired Audi TT and the more powerful R8, the Concept C is expected to offer a unique blend of style and performance. Audi's commitment to this project is evident, with Döllner stating that only concepts with production approval are shown. The car, which will not carry the TT badge, is slated for production by 2027.

One of the most intriguing aspects of the new sports car is Audi's exploration of a virtual gearbox. Traditional manual transmissions have been absent from electric vehicles, which has left some driving enthusiasts yearning for the tactile engagement of gear shifts. To address this, Audi plans to introduce a system that mimics the experience of shifting gears, complete with paddle shifters and auditory feedback. This technology is inspired by Hyundai's similar approach with its Ioniq 5 N, which features paddle shifters that allow drivers to simulate gear changes. By incorporating these elements, Audi aims to enhance the driving engagement of its electric vehicles, making them more appealing to traditional sports car enthusiasts.

Audi's strategy also includes the introduction of artificial engine noises, a feature designed to provide auditory cues that complement the virtual gearbox. This idea is part of a broader initiative to make electric vehicles more intuitive and enjoyable to drive by giving drivers familiar sensory feedback. Döllner hinted at the possibility of recreating the sound of the revered five-cylinder engine from the RS3, albeit in a virtual format. Such innovations are aimed at preserving the emotional connection drivers have with their cars, a connection that is often linked to the auditory and tactile sensations of driving a traditional combustion engine vehicle.

As the automotive industry continues to shift towards electrification, manufacturers like Audi are tasked with redefining what it means to drive a performance vehicle. The introduction of features such as a virtual gearbox and simulated engine sounds represents a significant step in this evolution. These innovations not only aim to satisfy the desires of driving purists but also reflect a growing trend among automakers to blend cutting-edge technology with traditional driving pleasures. Audi's efforts to innovate within the electric vehicle segment underscore the brand's commitment to maintaining its legacy of performance, even as it embraces a more sustainable future.

While the production version of the Concept C is still a few years away, the excitement surrounding its development highlights the ongoing transformation of the automotive landscape. Audi's initiative to incorporate virtual driving elements into its electric sports car could set a new standard for how electric vehicles are perceived and enjoyed. As the brand continues to innovate, it remains clear that Audi is dedicated to creating electric vehicles that resonate with both new adopters and longtime enthusiasts of the marque. The upcoming model promises to be a thrilling addition to Audi’s lineup, potentially setting the stage for future advancements in electric vehicle technology.