2025 Ford Maverick: A Compact Pickup with Big Updates

Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.
The Ford Maverick has been a standout in the compact pickup segment since its debut in 2022, thanks to its affordability, fuel efficiency, and versatility. With its 2025 update, Ford has added new features and configurations that promise to keep the Maverick at the forefront of its class. Among these updates are the introduction of a hybrid all-wheel-drive option and a sportier Lobo street-truck model.
When Ford launched the Maverick, it quickly became apparent that the compact pickup was a game-changer. It combined the practicality and utility of a truck with the maneuverability and fuel efficiency of a car, all at an attractive price point. This winning formula led to robust sales and a place on Car and Driver's 10Best Trucks and SUVs list every year since its introduction. However, the automotive landscape is ever-evolving, and Ford has responded by updating the Maverick for 2025 with several significant enhancements.
One of the most anticipated updates is the availability of a hybrid powertrain with all-wheel drive (AWD). Previously, hybrid models were only available with front-wheel drive, which limited their appeal for drivers requiring enhanced traction. For 2025, AWD is an option for the hybrid's XL and XLT trims and standard on the Lariat. This broadened capability does come with a slight efficiency trade-off, but the AWD hybrid still boasts an impressive EPA-estimated 37 mpg combined. In testing, the hybrid AWD model demonstrated a significant improvement in acceleration, reaching 60 mph in 6.7 seconds.
Ford didn't stop with powertrain updates. The Maverick has also introduced the Lobo, a street-truck variant that emphasizes performance and style. The Lobo features a lowered suspension, quicker steering, and enhanced brakes, delivering a more engaging driving experience. Powered by a turbocharged 2.0-liter engine, the Lobo can sprint to 60 mph in just 5.8 seconds. Notably, the Lobo incorporates the Tremor's torque-vectoring rear differential, adding a touch of rear-wheel drive dynamics in its 'track-only' mode.
The Lobo's aesthetic upgrades are equally compelling. It sports a unique body kit, a distinctive front fascia, and 19-inch wheels that enhance its visual appeal. Inside, the Lobo is outfitted with seats featuring contrasting stitching and embossed logos, elevating the cabin's sporty ambiance. The Lobo is available in two equipment levels, with the higher trim adding luxurious features like a sunroof and upgraded sound system. However, these extras push the Lobo's price to over $42,000, leading some to question the value proposition.
Despite these enhancements, the Maverick remains a cost-effective choice in the compact pickup market. However, rising prices have edged the Maverick closer to compact crossovers like the Honda CR-V and Toyota RAV4, raising questions about its continued appeal to budget-conscious buyers. The base XL model, once under $25,000, now starts near $30,000, although it includes more standard features than before. Buyers willing to invest in additional options will find the Maverick's price climbing into the mid-$30,000 range.
The 2025 updates ensure that the Ford Maverick remains a versatile and engaging option in the compact pickup segment. While the increased cost may deter some, the added features and configurations enhance its utility and appeal. Whether as a practical workhorse or a spirited street truck, the Maverick continues to offer a compelling blend of functionality and fun, maintaining its status as a standout choice in its class.

About Priya Nair
Reports on manufacturing, labor and earnings with clear, practical context. Drives a Tesla Model 3 RWD; family hauler is a Volvo XC60.